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I'm Olivia.

1/3 Sleuth | 1/3 Visionary | 1/3 Scientist

Uncovering the “why” behind creative performance and turning it into scalable results.

Profile

When I was a child I had a shoebox full of beautifully-designed clothing tags that I'd secretly tear off and stash - but I promise that's the extent of my theft. From that age, I've been obsessed with how art can tell a story. I began to admire all mediums, from TV commercials to brand packaging (I love a good stroll through Target) to photography and eventually to paid social. 

 

I'm endlessly fascinated with how we can move people, inspire and entertain them, through our creatives and even more passionate about answering one single question: Why?

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Why does one tagline resonate while the other doesn't? Why did black text work better than blue? Why did one creative skyrocket sales while a similar one was a dud? Why did adding closed-captioning triple our CTR? I live for unveiling these answers and utilizing my discoveries to compound success.

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To me, a creative strategist is the perfect combination of a sleuth, visionary, and scientist.

Experience

DIGITAL STRATEGIST TO MANAGER, DIGITAL OPERATIONS​

Her Campus Media | Remote | 2022-2025

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A mission-driven media powerhouse focused on amplifying the voices of college students and unlocking opportunities for the next generation

  • Led the implementation and optimization of paid social and display campaigns across Google, Instagram,

  • Snapchat, TikTok, and Pinterest

  • Wrote paid social and display copy to perform above internal and client benchmarks and KPIs with a 97%

  • success rate

  • Directed the Design and Branded Content teams on ad concept and creation

  • Oversaw over 1/3 of the company's digital revenue and over 1/3 of all company revenue

  • Managed up to 25 campaigns at a time in the Beauty & Personal Care, Clothing, Pharma, Food, Home

  • Improvement, Education, and Finance verticals

  • Provided reporting to clients on a weekly/bi-weekly basis to ensure successful, timely execution according to

  • insertion orders, media plans, and client KPIs

  • Identified areas of improvement within the company’s processes and optimizes them for efficiency

  • Worked with clients such as Ulta Beauty, e.l.f Cosmetics., Under Armour, Target, Bed Bath & Beyond, Sephora, Lo Loestrin Fe, Bumble, Batiste, Home Depot, Clinique, and Batiste

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SOCIAL MEDIA MARKETING SPECIALIST TO DIGITAL STRATEGIST

ESB Advertising | Remote | 2021-2022


A full-service media-buying and creative agency serving clients in the home services, retail, healthcare, and restaurant industries

  • Oversaw paid social executions with budgets ranging from $22k-840k annually

  • Increased account-wide lead generation by 12.4% while decreasing cost-per-leads by 17.6%

  • Wrote copy and designed content for paid ads, agency blog, and social accounts

  • Led paid social campaigns for 17 clients in Home Services, Food, Healthcare, Auto, & Retail verticals

  • Drove success across client social media, delivering double to triple-digit lifts on key client KPIs

  • Optimized Google paid PPC executions with budgets ranging from $11k-3.2mill annually

  • Managed client relationships and weekly performance calls

  • Developed real-time marketing plans and strategy for paid Facebook and LinkedIn ads

  • Led research and development of insights on paid social advertising proposals

  • Worked with clients such as Mattress Warehouse, Michael & Son, Pizza Boli's, Long Fence, and Summers PHC

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​WEBSITE DESIGNER & FRONT-END DEVELOPER

Practice Promotions | Remote | 2020-2021


A results-driven agency passionate about empowering physical therapy clinic owners through website, digital marketing, and advertising services

  • Managed 40+ clients at a time throughout the website development journey

  • Oversaw onboarding, structuring, design, development, and publication of websites on Wordpress

  • Designed 25+ homepage designs in Adobe XD

  • Assessed technical function and UX for developed physical therapy websites

  • Designed and strategized sitemaps for creative website conception

  • Reviewed and edited content documents for grammar and punctuation errors

  • Developed education in domain hosting by taking 10+ websites through the migration process

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OTHER NOTABLE EXPERIENCES

  • Content Creator and Social Media Manager for Spellbound Worlds

  • Photographer and Social Media Manager for York County Public Affairs

  • Family, Couple, and Wedding Photographer

  • Public Relations Chair for Alpha Phi Omega

  • VP Media for CHAARG

  • First Year Orientation Guide for James Madison University

  • Outreach Coordinator for JMU Service Learning Center​

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Offerings

My expertise lies in paid social campaign management, creative strategy, copywriting, and data analytics. In other words - I love to ideate, create, test, optimize, and report on my findings!​

Fun Facts

  • I've been in a few TV commercials (Click here and here to view)

  • I went skydiving over Arches National Park

  • I'm an ordained minister

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